We are more than 7,000,000,000 inhabitants on this earth. More than 3,000,000,000 of us are webinars, and among those 3 more than 2,000,000,000 use social media every month. This shows that social media open us to the world and is inevitably the perfect media when you need to touch a very large audience.
Most of people on social media, especially in my country (I like talking about what is close to me and that I know) are young and if you run a market research you may find out that most of them think social media are just for fun, they use that to entertain for some and to be aware of stories for others.
Do you know that you can also make money on social media? You will not have to leave your job or your current activity because it is easier than one may think and just ask for a little bit of your ingenuity.
Here are seven steps to make money on social media:
1* CREATE A GOOD CONTENT
Make sure you have interesting contents whatever the social media is ( Facebook, Instagram, Twitter..). Entertain your page daily with your posts, your pictures, your videos and what you share. Some people like the Cameroonian Coco Emilia became « fashion influencers » on social media by regular activities and posts, she is actually followed by 165,000 people on Instagram. Celine Victoria Fotso (CEO of Wanda Magasine), by sharing pictures during her pregnancy period and tips § tricks on how to have a flat belly after delivery gets more than 16,000 followers on Instagram. The Nigerian Gloria Oloruntobi (Maraji) used to provide several funny videos of her dancing mimically, then she started comedy and actually has more than 400,000 followers on instagram.
2* PROMOTE FOR ENTERPRISES
As soon as you have a certain number of followers and people get interested on what you post, you can make promotion for enterprises. This is by sharing their links on your page and having a percentage (your commissions), when people click on the links or when they buy things through the shared links. Amazone, Itunes and Dropbox propose such programs.
3* BE ENGAGED
You should be engaged to build a solid reputation in order to attract sponsors. You may have competences in photography, infography etc, so let them appear on your page.They will contribute in the building of your online reputation.
4* OPTIMIZE YOUR PERFORMANCE
You can improve your performance by having direct sponsored pages. On facebook, which is the most used social media, that will just cost you a certain amount of money depending on the number of people you wish to touch (your target). The best part of it is that you are sure to touch the largest number of people and you are able to shape your audience according to your will and your product.
In whatever we do it is important to always have a strategy. On social media you should personalize your posts. It is important to have a signature in other words to be original.
Follow your statistics. Test the variations of your content. And always control what get published on your page.
It is not a secret, internet is an unavoidable tool for marketers nowadays. You can also use social media to sale products or services. Through your sponsored pages you can sale products on facebook and be certain to have a large audience. You can even sale Ebooks, if you have interesting ideas that you often published and that are appreciated, you can think about putting them in form of articles or books so that people will pay to read them. They can make online payments; but since this way of payment has not been adopted by everybody in Cameroun yet, you can make them pay through mobile money.
BEAR IN MIND THAT IT ALL STARTS WITH THE « CONTENT » YOU SHARE ON SOCIAL MEDIA AND THAT BUILDS THE TRAFFIC IN YOUR PAGES YOUR E REPUTATION